Posted on September 27, 2011October 17, 2011Strata Summit 2011: Jodee Rich, “Move Over Nielsen: Rethinking TV Ratings” Jodee Rich, founder and CEO of People Browsr gave an inspiring speech at the Strata Summit last week on how TV ratings systems such as Nielsen could soon be replaced by social media data thanks to advanced online analytics. [youtube 17QbqycYXGg]
