Measuring Facebook's reach - Data Journalism Blog

Measuring Facebook’s reach

By Alistair-Walker on 22 May 2012 in Uncategorized with No Comments

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It seems you can’t leave the house (or, indeed, stay in the house) without fear of hearing something about Facebook these days. With the ongoing public offering, the ‘is it worth $100bn’ debate or, indeed, the steady stream of stories on social media trolls, the site has never been as ubiquitous as it is today. Nielsen marked Facebook’s $1oobn floating in New York this week by releasing their latest figures on Facebook’s reach – the percentage of Internet users who visited Facebook last year – in twelve major international countries.

All good and well, but I thought it would be a little more interesting to present number of unique users as percentage of population. The population numbers are current up to 2010 and taken from the World Bank’s figures, with the exception of Taiwan, which I got from the CIA World Factbook. Of course, there is the obligatory small print – presenting unique users as a percentage of the population doesn’t account for those who have multiple accounts, nor does it factor in the fact that brands and companies have official accounts, so the map can’t be entirely representative of the percentage of the population.

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Measuring Facebook’s reach

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