Measuring Facebook’s reach
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All good and well, but I thought it would be a little more interesting to present number of unique users as percentage of population. The population numbers are current up to 2010 and taken from the World Bank’s figures, with the exception of Taiwan, which I got from the CIA World Factbook. Of course, there is the obligatory small print – presenting unique users as a percentage of the population doesn’t account for those who have multiple accounts, nor does it factor in the fact that brands and companies have official accounts, so the map can’t be entirely representative of the percentage of the population.










