A Literacy of the Imagination – By Gunther Sonnenfeld
[vimeo 26449216]
Here’s a video excerpt of another talk I gave recently at Miami Ad School on immersive media, and more specifically, data methodologies for understanding or contextualizing consumer behavior and the various ways we can engage communities of people who are connected through content.
A couple of notes:
– Since the time of this talk (May), we’ve already added new social metrics onHeardable, and are about to release several new modules, including a semantic engine that measures digital influence (not just social media influence), as well as an SEO analyzer that allows users to track and optimize popular keywords. We are also developing a system that gives users the ability to quickly generate reports comprised of rich, competitive insights. [Read more…]